← Case Studies
Finding a hidden checkout drop-off before peak season
A mid-size outdoor retailer tested its holiday checkout in staging.
1 issue
Caused most drop-off
2 days
From test to fix
The challenge
Ahead of its busiest quarter, the team redesigned its checkout and had no time for a recruited user study.
The approach
They ran simulated shoppers through the staging checkout as guests and returning customers, on desktop and mobile.
The result
Intent ranked a late-appearing shipping fee as the top friction point. The team moved the estimate earlier and re-ran the test before launch.