Product
Intent runs AI-simulated users through your product the way a real visitor would, then reports every point of friction, ranked by how much it costs you.
Simulation
Each simulated user is given a goal, not a click path. They read your copy, hesitate at unclear moments, and abandon flows the same way a real visitor would.
Ranking
Not every point of friction matters equally. Intent ranks each one by how many simulated users it stopped, so your team fixes the highest-impact issue first instead of guessing.
Prediction
Each simulation run produces a predicted conversion delta, so you can compare two designs, or decide whether a fix is worth shipping at all.
Conversion impact
Predicted
Directional, based on which friction points get resolved first.