For SaaS
Fix sign-up and onboarding while the release is still a branch.
Activation lives or dies in the first few minutes. Intent puts simulated new users through sign-up and onboarding so you see where they stall before customers do.
Illustrative example, not a customer result.
Sign-up
Every field is a chance to lose someone.
See which form fields, verification steps and confirmations cost you the most sign-ups, ranked by impact.
Work email rejected
Verification step abandoned
Password rules unclear
Onboarding
Does a new user reach the first useful moment?
Give agents the goal your best customers reach in week one and watch whether your onboarding actually leads there.
Goal: create first project
Goal: invite a teammate
Goal: connect a data source
Pricing and upgrade
Make the plan choice obvious.
Test the pricing page and upgrade prompts with different personas to find where the plan comparison confuses more than it helps.
Toggle hesitation
Plan names unclear
Upgrade prompt ignored
What you can test
Sign-up
Forms and verification
Onboarding
Path to first value
Upgrade
Pricing and plan choice